Start writing better content today
At Zengenti, we pride ourselves on helping people to create better content. We've been running a popular writing for the web workshop for some time. We've taught people from some of the UK's leading councils, universities, and not-for-profits to communicate well and give their audience what they want – clear, concise, and purposeful content. But, even though we think it's one of the best investments you can make, we realise that not everyone can spare a day to learn how to improve their writing.
So, we've put all of our knowledge on writing user-friendly content into this new ebook. We'll lead you through our writing process – from researching the needs of your users and defining the purpose of your content, to structuring and writing your content in a way that people can quickly understand.
We'll also share tips on making your writing appeal to both humans and search engines, explain how techniques borrowed from software development can help you to meet the needs of your users, and show how a few simple changes can make your content accessible to people using screen readers to browse the web.