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Introducing Populo: a personal experience for your customers

"86% of consumers — and 96% of retailers — said personalization has at least some impact on the purchasing decision, according to a study from Infosys. The study also found that almost one third (31%) of consumers wanted more personalization in their shopping experiences."The relevance of this is not lost on most companies. Many have diverted considerable resource into ensuring they are getting to know their customers well. The recommendation culture has taken over and now out-of-place advertising or other personalisation fails really jar with us as consumers.So, for a while we yo-yo’d from...