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Does your university website showcase the 5 things applicants care about the most?

Has there ever been more pressure on universities to recruit students? With more university places being offered than ever – but a decline in the number of 18-year-olds – the higher education market has become ultra competitive. How will you keep quality applications rolling in?The key part of any successful student recruitment strategy is your website. According to one survey, 74% of students checked out university websites to make their 5 UCAS choices – far higher than any other information source.So what does your website need to be showing to applicants? What are they looking...