Populo is our customer experience management (CXM) platform. It allows you to serve personalised content to visitors of your Contensis website.
Populo allows you to serve your visitors different content depending on who they are, where they are, and what they have used your site for in the past.
Personalised content is proven to improve engagement and increase conversions. Populo allows you to deliver content that's personalised to individual visitors using explicit and implicit data capture.
Understanding the visitors that interact with your organisation is the fundamental basis of CXM. Populo takes the basic concept of site analytics and layers on a rich understanding of an individual visitor.
Attracting a new customer costs five times as much as keeping an existing one. Foster familiarity and strengthen the relationship between you and your customers by making each interaction they have with your site a positive one.
Marketing is more powerful when it's targeted. Populo allows you to collect 23 different pieces of visitor data, or traits, as standard. These range from whether someone is a returning visitor, to what their job title is.
By using Populo and Contensis together, you can use Razor views to add personalised content anywhere on your site.
Take a demo and see what Populo can do for you and your customers.
Request a demo