In order to use the email marketing facilities all you need do as a marketer is insert a subscription form into Contensis and choose from the list of available mailing lists configured in the email marketer. That's it, nothing more to it.
You can, of course, import email addresses from any source, including Contensis Groups, if required.
What is Interspire Email Marketer?
The all-in-one email marketing software includes everything you need to create, send, track your email marketing - but it doesn't stop there. It also includes powerful tools to completely automate your follow-up marketing and customer feedback loops too:
Follow up with prospects automatically using auto-responders. Send a series of personalized email messages to new leads at intervals you define. It's like having your own dedicated sales team working for you around the clock.
Optimize your email click-thru rates with split testing. Send a few variations of your email to a sample of your list and have the best-performing one sent to the rest automatically.
Automate your list management with triggers. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked - automatically.
Keep your lists clean and up-to-date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on "smart bounce rules", helping keep your deliverability rate high.
See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it's logged against their history making it easy for you sales team to qualify their desire to purchase.
Solicit and track feedback with surveys. Using the drag & drop editor you can create customised surveys and feedback forms which you can link to from your email campaigns or auto-responders and then blast to your list in minutes.
More Features
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Completely browser-based
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No "powered by" link in your emails
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100% unencrypted code
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Dozens of built-in templates
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Step-by-step campaign wizard
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Custom fields for personalisation
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In-email dynamic content blocks
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Unlimited autoresponders
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Split test email campaigns
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Powerful, automated triggers
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Full campaign statistics
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Google Analytics integration
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Automated bounced email processing
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Full WYSIWYG campaign editing
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Easily import/export contacts
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Pause and resume sending
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Automatic event logging
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Built-in CRM functionality
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Google Calendar integration
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RSS email campaign archive
Our managed service provides a hosted version of Email Marketer that is automatically integrated with Contensis.
This service is run from our Datacentre and is configured for sending mass emails.
We have all the bandwidth required to send virtually any size of campaign, and we regularly have campaigns of over 50,000 emails going each day.
The service is priced on the basis of number of emails per month.
Some screenshots of the software