Multi-Channel Delivery - deliver your content to web, print, mobile and much more
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Supporting all of your channels is straight-forward
Fragmentation of content is an issue that is affecting all marketers. Content has to be designed to support multi-channel campaigns with the ability to potentially re-purpose this content against each channel.
Contensis integrates with tools such as Adobe InDesign and Quark Express using XML.
There are many channels supported by Contensis out of the box. We have solutions in place to support traditional media applications, and many solutions for the web.
We have proven experience in delivering to multiple channels on project after project.
Some of the Delivery Channels
As well as the standard channels available, any bespoke channels can be supported using our Data Import/Export tools.
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Print - Using tools such as InDesign or Quark Express
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Web - Using the native Web deployment model
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Mobile - Using the native Web deployment model
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TV - Using the native Web deployment model
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Touch-Screen Kiosks - Using the native Web deployment model
The features and functionality of the CMS enable you to deliver a single point of truth for the content and enable you to reduce costs.
The key benefits
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Enabling the management of the multi-channel content in a single centralised repository
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Reducing duplication of effort
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Providing consistency in messages, branding and timed delivery in the multiple channels available.
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Cut print production costs by up to 50% by reducing the iterations, content errors, proofing and production costs.
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Streamline processes to increase speed to market.
Supporting multi-channel delivery means that we must be able to tailor the output of the content dependent upon the delivery channel.
With a mobile solution, for example, you can take particular sections of your main site and re-purpose them with entirely different CSS and HTML to meets the demand of mobile devices.
When print is important, content can be output to XML so it can easily be imported and used within packages such as Quark Express and InDesign, which natively support XML import.
In some cases you may wish to provide different output to your touch-screen kiosks - these scenarios are all straight-forward to implement and proven.