Marketing Manager's Perspective

The many marketing managers that use Contensis use the ability to rapidly communicate messages both internally and to their wider audience.

 

The focus for Marketing Managers includes:

Communication

You might use the events module to tell people about the free lunch being held next Tuesday, the email marketing facility to actively communicate with subscribers and then post a news item to tell those that didn’t turn up what a great time they missed.

SEO

The Search Engine Optimisation (SEO) features that are built into the core of the CMS take the pain out of getting the right visitors to the right content. The platform can be set to enforce policies such as having alt tags for images and metadata for pages. Contensis can automate sitemap creation and also provides a simple interface for generating page aliases such as www.yourdomain.com/LatestOffer.

Brand Consistency

Visitors to your site will be exposed to the visual experience and brand that you have worked so hard develop – when inserting content into the CMS only the styles and colours you define can be used. Control of the look and feel is controlled at the template level and enables groups of staff to edit and contribute content who do not have the time to read, understand and follow corporate design guidelines.

Scheduling

Through scheduling you can have direct control over when content is published/removed or you can set a time period for when content requires a review. You can ensure stale content gets pulled or updated keeping your published information fresh and relevant.