Domino Printing Sciences - Case Study

Summary

Since its formation in 1978, Domino Printing Sciences plc has grown into a leading international business with an impressive and consistent track record of growth. Their global sales and service network supports customers in over 120  countries around the world. Their technology portfolio and partnerships have enabled them to develop a comprehensive and leading product range to meet the needs of customers across a wide spectrum of market sectors.

When Domino came to Contensis, they had a series of  websites, with dated designs.  More importantly though, whilst their sites were multilingual this did not extend to a workflow and cross country/language usage of content.

The Challenge

Domino wanted to create a new site which engaged with their audiences on a global scale, enhance the presence of its 140+ distributors and communicate with shareholders. With six global language sites and 15 country sites to consider, this would be quite an exercise.

The existing sites were not integrated, and relied heavily on manual workflow to keep the content consistent and relevant across all the sites involved.

Domino wanted to put the control of the content in the hands of the most relevant people in the organisation, meaning that content would still need to be edited by staff in 13 different countries from China to Mexico.

From a multilingual perspective, an example of the challenge was to cater for a global French language site, but also a France “country site” in French and a Canadian “country site” in English and French, without duplicating efforts on every front.

They needed a system that not only catered for language variations but also catered for cross usage of content in multi-dialect scenarios.

Domino needed the processes and usage of the site to be easy to administer and maintain.

The Solution

After scouring the market place for a solution to the challenge, Contensis was chosen as the CMS of choice to provide a framework for their site both today and in the future.

Domino decided to use the Contensis professional services team to implement the solution for them, end to end, outsourcing the design aspects to a third party design agency.

Multi-Site / Multilingual implementation

In order to create a good solution to deal with their site cluster in an efficient and streamlined manner, it was important to hold a series of requirement and specifications sessions. In these sessions, the Contensis team helped Domino blue print the flow of content throughout their many sites and audiences to create the draft information architecture.

 A small example of the information flow:

• New item of news created on the Global English Site
• Content is now sent for translation by the relevant staff in the offices around the world, and once completed, the news is available on all global sites.
• At this point the Canadian Country site may choose to use the news or not, depending on relevance. The news items automatically synchronise into their sites, but they can then simply publish the English version for their English Canadian site, and the French version for their French Canadian site, modifying any small details to be more relevant both from a product perspective and dialect perspective of their country.
• Also, local Canadian news can be added to ensure local relevance.

A final specification was drawn up and the Contensis team went forward and implemented the solution.

The implementation of these information flows was fairly straightforward. Due to the advanced content synchronisation functionality of Contensis,  Domino can create new flows of information themselves, as required.

Security, Workflow and Administration
Once the site framework had been created it was possible for the Domino team to set the configuration of the user and viewer permissions and workflows, although this process was complicated as it covered many countries.

The first step was to deliver sessions of Admin and User training, so that the Domino marketing team became familiar with the software. We always recommend training occurs after an initial framework is in place, so the training can be tailored to the configuration.

Content creation and end user training
After having successfully implemented, and then tested, the permissions configuration and content flows throughout the sites, the team at Domino created a bespoke training programme with How To documents, that they delivered via webinar to their staff around the world.

Whilst this was happening the Professional Services team at Contensis carried out some content migration from their old system, to kick start the content creation process.

A content creation/review plan was formulated, and the staff from the designated offices worked together in harmony across time zones to deliver the content for the new site.

External Integrations
As with any project, external integration was necessary with various systems. Domino identified the requirement for a complex solution selector, which was delivered by a third party development house.

Reuters Stock feeds, graphs and news were incorporated into the corporate site, and integration with SalesForce.com was carried out to deliver contact information directly to the relevant people.

Hosting
Domino chose to use Contensis to host their complete Website and CMS solution. This was because Contensis offered a potential for a single port of call, and could help them with any technical considerations, of either a CMS nature or architecture nature.

Additional site features and complexities

As the project has evolved, Domino has further utilised the Contensis platform to create:

• a global Extranet called MyDomino, with various portals for marketing and sales information, technical information, manuals and installation drawings, with access determined by permissions; 
• a Careers website in 6 languages to attract new talent by showing the face of Domino along with a searchable vacancies listing;
• specific microsites for new product launches that interrelate with the various global and channel sites.

Conclusion

The project has been a major success, and has fully delivered upon the requirements originally set-out. Technical complexities were dealt with by the Contensis framework, allowing the staff and users freedom to carry out their daily contribution in an efficient and straight-forward manner.

As with all our customers, we have strived to reach a partnership approach, by providing our experience and assistance wherever called for in the project. We hope this is reflected in the testimonial from Corene Newbery who headed up the project from the Domino side.